Privacy policy

Privacy Policy

Last updated: June 5, 2025

This Privacy Policy describes how Lux Cove (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit our website, use our services, or make a purchase from us, or otherwise communicate with us (collectively, the "Services"). In this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we do, we will post the revised version on the Site, update the "Last updated" date above, and take any additional steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect (and have collected over the past 12 months) personal information about you from several sources, described below. The specific information we collect and how we use it depends on how you interact with us.

In addition to the uses described in this policy, we may use the information we collect to communicate with you, provide the Services, comply with legal obligations, enforce our terms of service, and protect the Services and the rights of our users.

What Personal Information We Collect

The types of personal information we collect depend on how you interact with our Site and use our Services. By "personal information," we mean information that identifies, relates to, describes, or can be associated with you.

Information You Provide Directly

Information you submit to us through our Services may include:

• Contact details such as your name, address, phone number, and email.
• Order information including billing and shipping address, payment confirmation, email, and phone number.
• Account information such as username, password, and security questions.
• Shopping activity including items you view, add to your cart, or save to your wishlist.
• Customer support information including anything you choose to share when contacting us.

Some features of the Services may require certain information. You can choose not to provide it, but doing so may limit your access to those features.

Information We Collect Through Cookies

We also automatically collect certain information about how you interact with the Services ("Usage Data") using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include device and browser details, network information, IP address, and how you navigate the Site.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including vendors and service providers acting on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Payment processors that collect payment details (e.g., bank account, credit or debit card, billing address) to fulfill your orders.
• Third parties that automatically collect information through online tracking technologies (pixels, web beacons, SDKs, and cookies) when you visit the Site, open our emails, or interact with our ads.

Any information obtained from third parties is treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided by third parties or for their privacy practices. See "Third Party Websites and Links" below for more.

How We Use Your Personal Information

• Providing Products and Services. To perform our contract with you, including processing payments, fulfilling orders, sending notifications about your account or purchases, managing returns and exchanges, and enabling reviews.
• Marketing and Advertising. To send marketing and promotional communications by email, text, or postal mail, and to show you relevant ads. This may include tailoring content and advertising on our Site and on other websites.
• Security and Fraud Prevention. To detect, investigate, and act on possible fraud, illegal activity, or misuse. If you create an account, you are responsible for keeping your credentials safe. Do not share your password or access details. If you suspect your account has been compromised, contact us immediately.
• Communicating With You. To provide customer support and improve our Services, in line with our legitimate interest in maintaining a responsive business relationship with you.

Cookies

Like most websites, we use Cookies on our Site. For details about the Cookies used to power our Shopify store, see Shopify's cookie policy. We use Cookies to power and improve our Services (including remembering your preferences), run analytics, and better understand how users interact with the Site. We may also allow third parties and service providers to set Cookies to tailor products, services, and advertising.

Most browsers accept Cookies by default, but you can adjust your browser settings to block or remove them. Blocking Cookies may affect your experience and cause parts of the Services to work incorrectly or become unavailable. It may also not fully prevent how we share information with third parties such as advertising partners.

How We Disclose Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate purposes, including:

• Vendors or service providers acting on our behalf (e.g., IT, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping).
• Business and marketing partners, including Shopify, who use your information in line with their own privacy notices.
• Third parties you direct, request, or consent to receive your information, such as shipping carriers or social media integrations.
• Our affiliates or other entities within our corporate group, for legitimate business operations.
• In connection with business transactions such as a merger or bankruptcy, or to comply with legal obligations (including subpoenas and warrants), enforce our terms of service, or protect the rights of our users and others.

Over the past 12 months, we have disclosed the following categories of personal information for the purposes described above:

• Identifiers such as contact details and basic order or account information.
• Commercial information such as order history, shopping activity, and customer support records.
• Internet activity such as Usage Data.

Recipients include vendors and service providers (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers), business and marketing partners, and affiliates.

We do not use or disclose sensitive personal information to infer characteristics about you.

User Generated Content

The Services may allow you to post product reviews and other user-generated content. Anything you submit to a public area of the Services becomes public and can be accessed by anyone. We cannot control who accesses that information or ensure that they respect your privacy, and we are not responsible for any information you make publicly available or share with third parties.

Third Party Websites and Links

Our Site may include links to websites or platforms operated by third parties. If you follow those links, please review the privacy and security policies of those sites. We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party sites. Information you share on public or semi-public venues, including social media platforms, may be visible to other users and used by third parties outside our control. Linking to a third-party site does not imply endorsement of its content, owners, or operators.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from them. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below to request deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measure is perfect, and we cannot guarantee absolute security. Information you send to us may not be fully secure while in transit, so we recommend avoiding unsecure channels for sensitive or confidential information.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and may sometimes be limited by law.

• Right to Access / Know. Request access to the personal information we hold about you and details about how we use and share it.
• Right to Delete. Request deletion of the personal information we hold about you.
• Right to Correct. Request correction of inaccurate personal information.
• Right to Portability. Request a copy of your personal information or its transfer to a third party, subject to certain conditions.
• Restriction of Processing. Ask us to stop or limit our processing of your information.
• Withdrawal of Consent. Where we rely on your consent, you may withdraw it at any time.
• Appeal. If we decline your request, you may appeal by replying directly to our denial.
• Communication Preferences. You can opt out of promotional emails at any time using the unsubscribe link. We may still send non-promotional messages about your account or orders.

You may exercise these rights where indicated on our Site or by contacting us using the details below. We will not discriminate against you for exercising any of these rights.

We may need to verify your identity (for example, by confirming your email or account information) before responding to your request. You may also designate an authorized agent to act on your behalf. Before accepting a request from an agent, we will require proof of authorization and may verify your identity directly with you. We will respond within the timeframes required by applicable law.

Complaints

If you have complaints about how we handle your personal information, please contact us using the details below. If you are not satisfied with our response, depending on where you live, you may have the right to appeal or to lodge a complaint with your local data protection authority.

International Users

We may transfer, store, and process your personal information outside the country where you live, including in the United States. Our staff and third-party service providers and partners in those countries may also process your information.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant authority in the UK, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at luxcoveskin@gmail.com. We are based in the United Kingdom.